BUILT
LIVE.
DECIDED
OUT LOUD.
Everyone is selling you more output. Nobody is asking whether it’s any good.
The pitch is always the same.
More posts, more cuts, more variations, more shots on goal, faster than the person next to you.
It holds up right until your clients can’t tell your work from anybody else’s, because a tool with no opinion made all of it.
And the tools are the easy part now.
A machine that runs your ads will spend your money exactly the way you briefed it, and you briefed it something whether you meant to or not.
An assistant answering your email is talking to your clients in a voice you either chose or didn’t.
What goes inside the machine is the whole job.
So we build them together, live.
Every choice I make while building — automate this, never that, hand this one back to a person — I make out loud.
Fifteen years of deciding what’s worth telling, pointed at your business instead of a film.
I didn’t buy a course on this. I coded it.
Patrick Moreau — Founder, Muse Storytelling
GO GET BEATEN BY A DEAD PAINTER.
- Ask one genuinely hard question. Harder question, more points — so no softballs.
- One of them answers. You don’t know which. Then three faces appear, every one of them swearing it wasn’t them. Ten seconds to pick.
- That mind leaves the room. You call in the next one, and they either build on what was said or tear it down.
- Five rounds. Your score is how hard you asked, how fast you heard it, and how many you got right.
That is what advanced AI implementation actually means, and it is the whole difference between a tool that sounds like anyone and one that thinks like someone. I built it. It is the same craft this masterclass points at your business — and the same thing we unleash on a studio when we build one for you.
Each mind is reconstructed from the body of work. Not what they said. How they’d decide.
How it works
FOUR BUILDS. FOURTEEN DAYS. ONE AI TEAM.
KILLING THE JARGON
- MCP or API, harness or model — what each one actually is, in plain language
- The groundwork for making apps and agents, and the economics underneath them: what a build costs to run, and what it costs when it goes wrong
- The handful of concepts you need to judge performance and read your own spend
- Out loud: where I’d build this and where I wouldn’t — months saved on the wrong thing
BUILD YOUR AI MEDIA BUYER
- End-to-end setup of a media buyer that does that job on your ads — or on a client’s
- How to give it access to your ad account so it can deploy live campaigns for you, with your approval before anything runs
- What it reports, what it flags, and what it never touches on its own
- Out loud: what it decides, what I keep, and who looks before money moves
BUILD YOUR AI EA
- Email, calendar and task tracking, handled by something that knows your priorities
- Connectors: how you control what it can see, how it thinks about what it finds, and when it has to come back and ask you — or doesn’t
- On-the-go assistants — Openclaw and Hermes — so it works when you’re not at the desk
- Out loud: which emails it may send as you, and which it only drafts
CINEMATICS
- Generating images and video with the current tools, and getting them to hold up next to your real work
- The edit: using AI to cut the prep down to a fraction — the logging, the selects, the transcript pass, the assembly nobody wants to do
- Editing social video with graphics using Claude, start to finish
- Out loud: when a shot is good enough to send, and what the client is told about how it was made
IMPLEMENTATION
- Hands-on implementation every week through October — join any session you can
- A privacy and security expert in the room to work through how all of that actually holds together
- The details that stop people cold: API keys, DNS, permissions — explained by someone who does it daily
- Bring what’s broken, we fix it live, and you hear why it broke





FEEDBACK FROM BUSINESS OWNERS AND OPERATORS IN THE BOOTCAMP
WHAT YOU WALK AWAY OWNING
Fourteen days to build it, the rest of October to make it stick. By the end of the month your AI game is somewhere it would otherwise take you a year to reach — and it is running, not bookmarked.